"Not only did Handmade Marketing assist our young people with developmental disabilities become everything they could be, they assisted the agency in becoming everything we could be."   Petite Konstantin, Executive Director, L.A. Goal.

Handmade Marketing begins by making an inventory of a client's resources and then works backwards from goal. Growth steps are developed that are not only attainable but also rewarding. We uncover the core concept of a business or non-profit and by so doing create marketing programs that are exciting not only to the staff, but also to the community. Setting priorities is an important part of the process and maintaining focus on present plans is encouraged. Developing a client's "brand" is also a critical part of the early phase so that tangents unrelated to the brand and the goal may be eliminated.

Local contact development is integral to the success of our plans. Careful consideration is given to the development and maintenance of relationships within the community.

Handmade keeps clients on track with client meetings, status reports and strong deadline management.

The method of work is an assess, diagnose, recommend and implement process. We work with what the client has, not with what the client needs to buy. Budget is always a consideration. Once goals have been established, we move on to create growth programs, marketing strategies and appropriate partnerships.


Non-Profit Branding / Growth Strategies

Branding/Resource Evaluation: Branding for a non-profit is a process of highlighting who you are, what you do and why you are the best. It defines the programs that are the most accessible to the community and determines which ones will be your calling card. It also clarifies goals, hopes and dreams. This resource evaluation provides an opportunity to measure strengths and uncovers valuable assets that will be useful in the development of your marketing plan.

Alliances: The weakest link in a non-profit's funding chain is usually private/corporate giving. We will show you an effective process that will help you match your significant programs with corporate and individual resources.

Board Maximizer: Your Board is one of your most valuable resources. Learning how to take advantage of Board suggestions and connections is a primary tool. The Board Maximizer is an inventory system to assist you in collecting key pieces of information that can be critical when going after creative funding sources.

Public/Community Relations: Find the stories that are media friendly, identify the real news of your organization and get it to the media. Learn how to do P.R. in house so it not only gets done, but gets done right. We create a strong local presence that develops morale and also goodwill among your staff and your community.

"Dougherty, Koerner and their team can make a mensch out of a mere mortal and turn a humdrum community activity into a news event."   Teresa Bond, Deputy Director of Development, Los Angeles Philharmonic.

Events: Your events need to reflect your passion. Learn how to create an event that represents the heart and soul of your organization that people will want to go to. Without additional expenditures, your events can be press-worthy, meaningful, and have the sizzle that makes them different from the other events your donor base attends.

Enterprise Building: Bringing the Money to the Mission. In almost every non-profit, there is a business waiting to happen, and this business can make you less dependent on grants and gifts. If there is already a business in place, that business can grow. Through entrepreneurial strategic planning, you can make incremental gains toward self-sufficiency. Learn how to find your business, build a business team, form an enterprise advisory board, and build a venture that will be exciting not only to your staff, but also to the community.

Writing Services. Creative writing services: Speechwriting, biographies, newsletters, annual reports.